Welcome to the Tourism Pro Academy
These past few years have changed the Tourism industry. It has been a challenge recovering, but it is growing and evolving again!
Your job had probably changed. Or you might be in the same role but with fewer resources, or learning a new role with little guidance. Or maybe you are new to the Tourism industry (Welcome- I am so glad you are here!) and want to succeed and grow.
Let this site be the place where you get your bearings, and start to find ways to make this situation a positive one for you, your team, and your business.
The saying 'We are all in this together' has always been true for tourism, now it is necessary.
The first step? You can get started right away by checking out the Free Tourism resources section, where you can find tools such as glossaries and ‘how-to’ articles so that you can become a confident and informed tourism professional as we move forward.
Once you have checked out those resources take a peek at the online courses, mini-courses and my e-book on the Group tour industry.
No matter where you are working today, continuing to learn is key to your success. Take this opportunity to learn some new skills that will make you a stronger business professional.
My goal is to help you get more visitors through your doors. Let's do this!
Available Products
Free Resources for Tourism Pros
When you sign up for access to these free resources, you are making an investment in your tourism career.
Best Books for Tourism Pros
Here are some of the books I recommend for becoming a better Tourism Professional. Start one today!
Online Course: Fill your Parking Lot: Secrets to getting more GroupTours
The group tour market is big business for tourism. And while things have changed over the last few years, one thing is still true. This market can help you be profitable. And at only $147, you can make your money back with one new bus group!
Some recent reviews of this course:
- I am the local "motorcoach expert" which basically means I am the only person in my city who is trained in Group Sales - Motorcoach. So, I feel the responsibility to keep up with industry trends and standards. I'm always looking for additional training, especially since the pandemic. Sally is the BEST!
- You do a great job. I use your worksheet with industry terms when working with new people in the industry.
- Great for onboarding new employees and employees new to the industry!
- The course was very insightful!
Your Network is your Net Worth
People do business and recommend those they know, like and trust. What can you do that will help you be more connected? It all starts with understanding the strength of a network.
Create a Tourism Plan using S.W.O.T
The last few years have shown us how our best thought-out plans can change. But learning how to do a S.W.O.T. analysis can help you succeed in every situation.
Create Itineraries that will sell!
An itinerary is a planning tool that helps connect tour operators to destinations. If you are someone that welcomes groups, this is the course that will help you create itineraries that will set you apart as someone in the know!
Time Management for Tourism Professionals
None of us have enough time, right? Well, wonder if there was an easy to use tool that helps you decide what to work on and how to best use your time and talents. This course will explain the concept and more importantly, how to use it!
Build your Brand Virtual Course
People like to business with those they know, like, and trust. Your personal brand helps to make that easier. By working on your personal brand, you set yourself up for future success.
Looking for new ideas to attract tourists? Bus groups are the answer!
I have always said that group tours are an easier sell than an individual visitor. For the same amount of effort, you can get a tour operator to send you groups. Learn more here.
Online Training for Tourism Pros Program
Are you looking for a way to provide more value to your partners? Or maybe you are looking for a way to increase customer loyalty as well as the professionalism of your partners. I have a solution for you!
Schedule a 1:1 Strategy Session
What if you could spend one hour with someone who could help you develop your plan and help you develop action steps to take that would bring you more visitors?
Create a Profile Sheet that Works!
A profile sheet is arguably the most important tool in the Group Tour sales toolkit. It can be your business ambassador if you create a strong piece of collateral. This mini course will show you how!